How Your Ecommerce Website Can Be Better

The internet has become more than just a venue for browsing for information; people now go online to buy from ecommerce stores. With the number of online shoppers expected to increase in the advent of mobile phone usage, the competition for ecommerce sites has also turned a new page – it’s fiercer than before.

Gone are the days of getting sales by simply having an online store. If you want to drive ecommerce traffic and sales, you need to boost your website’s performance.

Here are a few ways to get your ecommerce site into action:

  1. Look for keyword opportunities.

Queries start by inputting keywords on search engines, and these serve as the guide for your customers. When it comes to choosing keywords for your ecommerce site, look for keywords with high conversion value – meaning, keywords that users are likely to put into queries if they have an intent of buying online. Instead of broad terms like “men’s shoes”, optimize your site for long-tailed variations, such as “buy men’s shoes online” or “available men’s shoes online store”.

  1. Improve your ecommerce pages.

When users land on your pages, they would want to see the products you’re offering immediately. If they can’t find what they’re looking for, they’re likely to bounce or leave your site – and this could send them to other competitor ecommerce websites. Make sure your landing pages provide value to your customers. Improve the navigation and place your products where customers can see them.

  1. Make your product descriptions clear.

What are you selling? Can customers see the complete details of your products? Customers are not just looking to purchase; they want to make sure that what they’re buying is worth their money. You need to provide engaging descriptions to prompt them into clicking your products.

  1. Add pictures to your products.

Customers love visuals. They don’t just judge a product by descriptions – they also look at its appearance. Adding pictures of your products on your ecommerce site is one way to get the attention of your customers. Moreover, it’s a great way to optimize your products, as search engines can read the alt image text on your images.

  1. Get more customers through email

Email marketing is not dead. In fact, it’s still an effective way of getting customers. Send monthly newsletters with announcements, such as product discounts or special promotions. Don’t spam customers with unnecessary mail, though. Make sure you have something valuable to share when you send them an email.

With just a few tweaks to your ecommerce site and marketing strategy, you can boost your sales and bring ecommerce success to a new level.

No Road Blocks: Prepping Your Car for a Road Trip

Imagine this: you’re on the road with your friends, enjoying the feel of the surrounding views and listening to good music, when suddenly your car breaks down. Getting stuck in the middle of nowhere is probably one of the worst nightmares to happen. Instead of enjoying a good vacation, you’re waiting for the mechanic and tow service to help with your car. This doesn’t have to happen.

One of the rules before going on a road trip is to do a complete car check-up. Skipping this step will likely lead you to the scenario above.

Before you hit the road, here are a few things you need to take care of:

  1. Perform basic maintenance.

Schedule a check-up with your mechanic to do a routine maintenance on your vehicle before you head out. See if fluids are at the right level – the engine oil, transmission fluid, coolant, and brake fluid. Check if there are loose connections with the hoses and belt. A car in top shape has a higher chance of staying efficient and reliable when you’re on the road.

  1. Check your tires.

Tires are often the next ones to give out after being on the road for a long time. Make sure the tread depth is appropriate to provide your car with enough traction when you’re driving. Check the tire pressure, as well – don’t inflate your tires too much to prevent a blowout. You should also have a spare tire in your trunk just in case one of your tires blows out.

  1. Don’t neglect your car batteries.

Always stay charged – you can’t run your car if your battery is low on power. The last thing you want is to jumpstart your car every time you make a stopover. It’s also important to keep your batteries clean to avoid electrical problems and prolong their life.

  1. Keep your brakes in good condition.

Your braking system keeps you out of trouble when you’re speeding. Check your brake pads – if they’re worn out, replace them before your trip. Watch out for signs, such as unusual noises and difficulty in slowing down when driving. The faster you replace those worn-out brake pads, the safer you’ll be on the road.

Even if you don’t see any problems, don’t take your vehicle for granted. Routine check-up can draw the line between an enjoying your road trip and getting stranded. Whether you’re driving a short distance or going halfway across the country, make sure your car can take the road challenge.

Healthy Living: Food to Avoid if You’re Diabetic

“Watch what you eat,” is one of the most important things you need to remember if you have diabetes. If you don’t want to experience sudden spikes in your blood sugar, you need to keep your diet in check. Candy, soda, or anything too sweet can be dangerous for those who are suffering from diabetes because the body can absorb the simple sugar from these kinds of food immediately.

Here’s a list of the types of food you should avoid to keep your blood sugar in regular levels:

White Rice

According to experts, people who eat white rice regularly are more likely to increase their risks of having type 2 diabetes. The body can absorb the carbohydrates from white rice, much like it does with simple sugar. If you can’t get rid of rice from your diet, eat brown rice instead of white. Brown rice is rich in fiber, which helps in slowing down glucose in the blood.

French Fries

Who can resist a serving of fries? But, all those fries you ate with your burger will eventually take a toll on your body. Greasy food like French fries are high in carbohydrates and starchy ingredients, which are responsible for the increase in your blood glucose level. Not only are French fries bad for your blood sugar, they contribute to weight gain, which leads to more complications.

Melons and Peaches

They say eating fruits is one of the ways to a balanced diet. Not all fruits are good for you, though – especially if you’re a diabetic.  Melons and peaches are among the fruits that contain high levels of sugar. Instead of stocking up on these, go for blueberries, apples, and other fruits that contain low sugar. Consult your doctor to know what type of fruits are good for you to avoid blood sugar spikes.

Canned Food

For people who are not fond of cooking, canned food has become somewhat of a lifesaver. All you need to do is transfer the food into a pot, heat, and serve. But canned food is something you should avoid if you’re watching your blood sugar. As they are likely processed, these types of food contain high sodium and sugar.

Maintaining a healthy lifestyle is important to prevent your diabetes from progressing and ensure overall wellness. Keep a food diary, prepare healthy meals, and exercise regularly – only you can beat the sugar battle.