Is link building the destination or is it the path?

SEO professionals are waking up to this reality. Unfortunately, this wakeup call is the result of the recent changes in the Google algorithm rather than them realizing that there is something wrong with their business practices. In fact, it may even be a blessing in disguise for people who are running the SEO for different companies and people who do the job for them. Problem is that most people who are in this business do not really bother to understand the needs and demands of their clients. A CEO does not care whether you have built enough links. He cares about the profit his or her company is going to make and what was the contribution of SEO in achieving that goal.

Changing SEO traditions

Traditionally, you use article directories, guest blogging, Youtube influencers and other link building strategies for increasing the number of links to your target website, as it drives up the traffic. However, you forget that the person who is paying for all of this is not a SEO professional. He has little or no interest in what is the rank of his page on any of the search engines, or whether you built the prerequisite number of backlinks or not. What he wants is more sales and what is your contribution in increase of that sales.

That is why it is becoming increasingly important to change the direction of your SEO strategies. You see that if a person who has little or no interest in your clients’ business visits their page. It may score as a hit and you can claim credit for it. However, it did not add anything to your clients’ bank statement. One stat that is going to impress him most, which usually means that despite you putting in your best effort. Your client refuses to rehire you when your contract comes up for renewal.

Stop fearing Google

In order to counter that the whole industry has to change its attitude and the way they have been doing business for all of these years. It was alright until recently, but the rules of engagement have changed and only people who survive are the people who are ahead of the game. It means that instead of living in the fear of Google’s next change of heart, you should be proactive and change your strategy. Do the link building and all the other stuff that you do. However, the primary goal of the exercise should be to increase the revenue of your client.

It means that instead of just building links, you should be concentrating on building links that convert into sales for your client together with using the services of top social media influencers. It becomes especially significant when your client does not sell any product or service directly online. You have to make sure that you get down with their marketing and sales people to come up with a strategy that will help the company to improve its image in the target market. You have to make them believe that you want what is best for them and only then, they will trust enough to rehire you.

Using Cutting Edge Equipment To Enhance Workplace Performance

In this day and age, we are surrounded technology. In fact, technology has become an integral part of every field of life. Like it or not, but technology is fast replacing obsolete systems. Your paperwork is no longer being used. Nowadays, offices prefer using electronic formats, hard drives, flash drives to keep and store date. These devices are often small enough to fit your hand. In fact, the modern technology is also paving the way for even more enhanced gadgets. All signs indicate that we are in for a technological revolution in years, if not decades to come. Here, it is equally important to understand the need to equip your workplace with advanced technology. In case you didn’t know, incorporating modern technology like time attendance machine in Dubai is not only useful, it can be called a practical solution for all reasons.

For instance, traditional attendance registers or even card based systems were simply not good enough. They often failed to track and record correct time and when they couldn’t, the monthly attendance was all screwed up. As a result, companies were not in a position to effectively track the attendance. All this has changed in the last few years since the arrival of sophisticated time attendance systems. Similarly, other cutting edge tools like professional photo organizers also help companies keep all the data in one place without having to fear about compromised security. Here is more on why time attendance and photo organizers are reshaping the business industry in the modern age:

Saves Time

Imagine a world where businesses couldn’t care less for time and would do things the way they wanted to. This is not case in the real world, where every business knows the actual importance of time. Don’t be surprised if you find some of the most reputable and prestigious businesses using these technologies, because most of them already do. They know how useful a time attendance system or a photo organizer can be. Both technologies are great time savers, and they are the best at what they do. It makes sense to keep all your photos and visual data in one place using a professional photo organizer. Doing so will not only help keep all images and photos/ visual data in one place, it will do it much faster and easier compared to other primitive methods.

While you are finding modern and useful cutting edge tools in the market, it would help to learn more about how the technology is changing. It might help you know a thing or two about some other upcoming technology.

How to choose a wedding photographer

When a person is going to get married they try to think of the big day that they are going to tie the knot on as the best day in their life. They picture themselves standing with their bride and the guests cheering. However, they also want to remember this as a real memory as well as a mental image so they hire the best wedding photographer that they can find. However these days there are so many great photographers in town that you are completely inundated by the number of choices, so here are some pro tips that will allow you to find the best wedding photographer in town. You only have to follow them to the dot and you will be getting the greatest pictures of your memorable day in your mail.


The first tip is that the best wedding photographers in any locality are the ones who have been doing it for a long time. Nothing beats experience in the field of photography. You can give a novice the best lens and the best camera and the great expert will be able to beat him to the perfect snap even with mediocre equipment, so the first thing that you should look out for is the experienced photography firm that has been in the trade for a long time.


The second thing to keep in mind is that these people are pros, so they will have a great portfolio for you to look through. Therefore anyone who does not have a portfolio to show or anyone whose portfolio does not have an abundance of high-quality images should be ignored.

Relative experience

Another important aspect of this choice is the expertise in the field. This means that even though some photographers will be great people, they may not have relevant experience as wedding photographers. You should ask all of the people that you are meeting in this regard if they have extensive experience in wedding photography, instead of asking if they have simple photographic experience. The reasons behind this are that all subjects are different, so if a person is used to snapping athletes at sports, he will not be the best person to take on wedding photography.

Latest photos

Last but not least, you should make sure that any wedding photos that appear in their portfolio are recent, and they have recent experience in this field. If the pictures are outdated, you are better off finding another expert who will truly capture the real memory of the event for you to remember.

Tips on online cake delivery

Birthdays, anniversaries, weddings and many other personalized occasions are celebrated as fresh cake parties in Abu Dhabi. Abu Dhabi is an international city with a significant number of European and North American community residing in the city. Most of them prefer Abu Dhabi or Dubai over many other GCC cities because of flexibility and diverse cultural acceptability in these two cities. The people tend to celebrate occasions related to their business achievements or culture more often in Abu Dhabi and some bakeries tend to offer online ordering facility to them. These bakeries render services of internet marketers or hire their own professional staff in order to find their potential customers on the internet. These bakeries spend some extra money to ensure their web presence and offer online cake delivery in Abu Dhabi at affordable rates.


This new concept of online ordering is getting popular among local and international community residing in the city and people tend to order their desired fresh cakes online instead of visiting physically to the outlets. Most of the online customers belong to the busy office personnel, housewives and teens who are interested in a particular fresh cake containing celebration. Some people who place an online order to deliver a fresh cake to their dear ones or friends residing in Abu Dhabi for wishing them on a particular occasion.


The Internet has brought the business to the palms of people and it’s significantly used by the Abu Dhabi based bakeries to offer their fresh cakes. People tend to find their desired flavor of cake on internet and try to find the convenience of placing an online order. The online ordering facility makes it easy for people with busy schedule to save their time and they can avail the convenience to select the desired fresh cake from the bakery’s website. The bakeries offering online ordering facility in Abu Dhabi are increasing in number as the demand for fresh cakes is increasing. This increasing number of bakeries, who are getting involved in offering online cakes selection and delivery services, makes it more competitive for the older brands to sustain.


This phenomenon has generated adequate sense of competitiveness in terms of pricing as well as the quality. People tend to prefer that bakery which is offering more variety, high quality and low price for the fresh cakes. This sense of competitiveness is a challenge for Abu Dhabi based bakeries who offer online ordering and delivery possibilities to its customers because they have to manage the additional costs incurring for meeting all the customer requirements. Click here for more information in this regard.